“Samba de Amigo”

Video Game TV Spot & Web Series

Sega

The marketing team at Sega asked us to come up with ideas for a fun series of lifestyle trailers for their upcoming family game, “Samba de Amigo”.

We pitched a series of web videos featuring “Willie”, a cute chimp who brought the fun and party atmosphere of the game to an ordinary family (you may recognize Willie from the Wachowski brothers film, Speed Racer).

In “Man v. Chimp”, Willie grabs the Wii controllers for a head to head competition. Keep watching for some viral video outtakes.