Founder of the Young Entrepreneur Council, internationally syndicated columnist and author of “Never Get a “Real Job,” Scott Gerber has been featured in the New York Times, Wall Street Journal, Washington Post, Bloomberg, Fortune, TIME, CNN, MSNBC and Forbes, to name just a few. Gerber, who has been dubbed “serial entrepreneur,” recently polled a group of other, successful Gen Y entrepreneurs to get their opinions on what small businesses need to do to create winning marketing videos
Following are 6 responses which made it to the top of his list:
- Keep it real: this is easier said than done, given the propensity of far too many marketers to play it safe and “move to the center.” But, as Ashley Bodi, founder of Business Beware, points out, most customers are looking for someone they can trust, and most can spot “fake” in a heartbeat. If they think you’re not being real with them, they’ll drop you faster than the Clippers dropped Donald Sterling.
- Get analytical with TubeMogul: As Devesh Dwivedi, founder of EntrepreneurInMaking, opines, you have to measure to improve, and the video analytics you can get from TubeMogul will tune you in to trends and stats on Youtube, not to mention your own video player. Know these trends and use them to boost your own marketing videos.
- Short and simple is better: Ryan Paugh, co-founder of Brazen Careerist, pushes the two-minute rule. Long videos just don’t get watched. If you can’t do it in two minutes, divide it into parts.
- Don’t be afraid to have fun, and to be funny: humor works, simple as that, according to Kris Ruby, founder of Ruby Media Group. If you can “make ‘em laugh,” they’ll watch it over and over again, and they’ll share it with friends and co-workers.
- YouTube is still king: no need to recreate the wheel when it comes to visibility, distribution and online exposure. Go with an online gathering space that everyone already knows and uses, says Elizabeth Saunders at Real Life E.
- Be yourself: Adam Gilbert, founder of MyBodyTutor, points out the obvious—you’re better at being you than being anyone else. Now you’re speaking from your heart and speaking truth. People will relate to that.
Your marketing videos don’t have to go viral to be a success, but they do have to inspire and capture the attention of your customers—because if they don’t, what’s the point? Let Emmy-winning production company Bayside Entertainment tell your unique story. Their free report offers a great set of tips for getting started.