Sure, I’m biased here. Since we’re a video production company, it makes sense we’d give you this advice. Right? Well, yes. And not just because we’d like to be your video producer, but because believe it or not, we believe it too.
Over the past 25 years, we’ve worked with Fortune 500 clients and startups, non-profits and local businesses that all needed something slightly different from their corporate video production. It might have been a sales and marketing video or an informational video, but when they came to us, they had already decided that they needed it.
So, if you’re sitting on the fence about video production, here are the top 3 reasons to jump in:
1. Nothing tells your story better than a great video. Video is more interesting than a brochure any day and engages your audience on multiple levels with compelling images and great audio.
2. Video will help you maximize your Search rankings. (According to Business Week, videos are 53 times more likely to show up in Google search results over websites)*
3. You can use your video in multiple settings — on the web, in sales meetings, at trade shows — making it a good bang for the buck.
Whether its $2500 or $25,000, video production budgets can range dramatically depending on your needs. When you’re shopping for a video production company, look for a reputable company to guide you in your process. If it seems like an incredible bargain, you want to know why. Ask to see work samples that will represent the quality and style they are offering for that price. A good company will be able to help you identify the best use of your production budget, so that you get the most polished end result.
After all, you want this video to have a long life and represent you well. It will be a significant determining factor in the way people perceive your product or service.
Convinced? OK — Lights, Camera, Action!
* Source: Social Rules, Paul Slack