Don’t overlook web video as a part of your SEO strategy. Many small business owners have spent hours of their life creating and implementing the perfect SEO plan for their website. They know title tags, meta data, and keywords back and forth and how to perfectly execute each element. All of this is important for increasing your traffic to your website and boosting your ranking on Google, but it isn’t the only thing you should be doing to promote your business online. A well-produced web video should also be a part of your plan.
The Rise of Online Video Content
Consumers are spending less time reading blogs and more time watching web video content. That’s a trend that’s been happening for some time, and doesn’t appear to be stopping anytime soon. In fact, comScore, a company focused on measuring consumer interactions with digital media, found that in just one month in 2013 consumers watched 47.1 billion online videos. That was across many popular platforms like Vimeo, YouTube, VEVO, and Facebook. Those videos were TV shows, vlogs, and web videos for businesses just like yours. The internet is turning away from a text-based platform and becoming a visual playground, and you need to be a part of it.
Why Your Business Needs A Web Video
As consumers become more and more conditioned to take in visual content versus text, having a web video for your business becomes even more important. You need to be where your customers are, and they’re all watching online videos. A web video is also beneficial for sales and marketing as it will convey a lot of information in a short amount of time, and that’s important for short attention spans and packed schedules. A web video captures their attention, gives them the information they need, and converts an interested party from viewer to buyer in just a few minutes.
How to Get One
Interested in seeing what a web video can do to capture more business for your company online? Contact us and let’s talk about it. Bayside Entertainment has been working with businesses for over 20 years creating videos that convey information and grow the bottom line. We’re ready to do that for you, too. No matter how big or small your business is, we can create a marketing video that you and your customers will love. Request your free customized quote today.