Seattle is a hotbed of creativity and innovation so it stands to reason that there are many qualified, talented and experienced Seattle video production companies to serve a wide variety of clientele. How do you find a highly-rated video production company and then, make sure they’re a good fit for your project? Here are three good rules of thumb.
#1: Ask for Referrals and References
Ideally, as a starting point, you’ll have some referrals from friends or colleagues who have had a successful experience with several different Seattle video production companies. Ask them about the video production process, the timeline, the budgets, the creative services, etc. Were there any hiccups during the production process? Was their video project delivered on time and on budget? If there were overages in the budget, were they approved in writing, in advance? Sometimes, in the desire to land the client, a video production company may over promise what can be accomplished which leads to one of two things; unexpected overages or disappointment in the finished product. You want a realistic idea of your video project’s needs in terms of timing and cost and be wary of a production company who is willing to significantly undercut the time realistically needed for pre-production, production and post. And remember to ask who will be producing your project. Will it be passed off to a junior staffer or overseen by a company principal? Sometimes the executive producer you fall in love with during the sales process will not be hands on during the project.
#2: Apples to Apples
What kind of video do you need and what style of video production will serve it best? There are production companies that excel with large, commercial video productions with big budgets and others that have perfected the documentary style of video production. Look at their portfolio and ask for samples of the type of production approach the video producers would suggest for your project. It’s easy to get “wowed” by big client names and fancy video production techniques but,if in the end it’s not what you need (or can afford), you’ll be headed down the wrong video production highway.
#3: Look Beyond the Hype
A Seattle video production company may claim to be “award-winning” or named as a “top 10 production company” but what exactly does that mean? All “awards” are not created equally. It’s definitely a great indicator if a company has won multiple Emmy or Telly awards, but look beyond the awards to get to the meat of the matter — the way they do business. Check out their client testimonials and ask for references. A production firm with decades of happy clients most likely means that you will be one too.
With so many great Seattle video production companies, it can be difficult to know which one is the best fit for your needs. These tips can be a good start as you begin your vetting process.
Seattle video production company Bayside Entertainment combines storytelling savvy with technical expertise to create video which authentically reflects your brand and connects with your audience. Over the last 20 years, they’ve created content for major brands (Sony, Lucasfilm, EA), startups (Wonder Workshop, Solexel) and non-profits (Boy Scouts of America, Aids Lifecycle) For a free, customized quote, click here.