Videos are a powerful and compelling media platform in today’s culture. Not only does this mode of communication capture people’s attention, it also packs in a HUGE bang for your buck. According to Dr. James McQuivery of Forrester Research a one-minute video is worth about 1.8 million words!
If you’re a business owner, then the benefits of having an online video presence are relatively self-evident. How often do you have the opportunity to pitch your business to potential customers at the rate of 1.8 million words per minute? Probably never.
Furthermore, consider these recent statistics about how customers interact with video marketing. According to the Invodo Marketer’s 2014 Summary:
- Retailers cite 40% increases in purchases as a result of video.
- 71% of consumers say that video is the best way to bring product features to life.
- Retention rate for visual information can reach 65% vs. 10% for text-based information
- 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Return On Investment).
If you haven’t already realized it, your business needs an online video presence. Invodo also notes that by 2017 74% of all Internet traffic will be video based. To keep the leading edge with your business that means you will need to jump on board the video marketing train.
And we can help!
At Bayside Entertainment, we specialize in corporate video production and we will come alongside you to make your video marketing effort simple and easy. With over 25 years in the video marketing/branding business, we’ll get you up and running in no time.
Contact us for additional information on our services and let us tell your story!