Top video production company Bayside Entertainment is using it’s storytelling and video editing skills to give back during Covid-19. The series, “American Companies Give Back” is featured on YouTube. Each week, the Seattle-based video production company highlights a different company that makes giving back a priority. It is a virtually-produced video production, featuring original Zoom interviews with host Ken Bastida, an Emmy and Peabody award-winning TV personality.
Credo Beauty Gives Back
This week, the video series features Credo, a clean beauty company based in San Francisco. Their mission is to “create a safer, more sustainable, more ethical beauty industry.” 90% of Credo brands are led by women, including notable partners like Venus Williams and her EleVen sunscreen products.
A portion of every Credo purchase is donated to non-profit organization Lipstick Angels. Lipstick Angels provides cancer patients with free bedside services such as facials, hand massages, aromatherapy, and make-up applications while they are undergoing chemotherapy treatment. A visit with a Lipstick Angel offers a spa-like pampering, one-on-one companionship, and much-needed distraction during these in-hospital treatments which can often last hours. These services are available to anyone, regardless of gender, and are also available to patient caregivers who often go through a great deal themselves in caring for a loved one with cancer.
In addition to monetary donations, Credo donates products to the non-profit. In the short video segment, beauty industry veteran and Credo co-founder Annie Jackson spoke about her company’s commitment to Lipstick Angels.
“It’s hugely empowering to their point of view and perspective on things. When you undergo through something like that and it strips away so much of your being, to have someone come in and make you feel beautiful again…it’s a lot about human connection which is more important than ever today. ”Annie Jackson, CREDO Co-Founder and COO
Corporate Giving Celebrated
“American Companies Give Back” celebrates the myriad ways in which companies give back. Head of Production for Bayside Entertainment Steve Wynn commented,
“This moving story is what our video series on corporate citizenship is all about. Credo makes giving back an integral part of their corporate culture. The benefits of their partnership with this non-profit is meaningful for the cancer patients, volunteers, and Credo employees. As a video production company, we are proud to shine a spotlight on them and celebrate their worthy efforts to contribute to the greater good.”Steve Wynn, Head of Production, Bayside Entertainment
A Pro Bono Video Production
“American Companies Give Back” is produced by Emmy award-winning husband and wife production team, Steve Wynn and Joanie Burton Wynn. Everyone involved with the video production is donating their time, with Bayside Entertainment contributing production and video editing services.
Their previous pro bono series, “Journeys for Good” received multiple Emmy and Telly awards and was featured on public television.
Last week, the video production company profiled DripDrop and its global humanitarian efforts to provide life-saving dehydration solutions. If you missed that segment, take a few minutes to view it here.
More Great Stories to Share
In past weeks, the video production company has shared segments on Wag! and TCC. In the coming weeks, American Companies Give Back will profile other worthy organizations like FLIR, Kiva, AFAR Media and MyndVR. Each company has an uplifting and inspiring story to share.